Geomarketing consists of using geospatial technologies to discover patterns of proximity among customers, suppliers and competitors in your business’s ecosystem, thus optimizing marketing actions aimed at both attracting new clients and retaining customers.
By crossing internal data with the conditions and parameters of the locations where they are operating, it brings a deeper understanding of business dynamics in general, empowering companies to anticipate and face challenges head on.
Geomarketing inAtlas INFORMA works with two main business cases: commercial prospecting and business expansion.
