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Location intelligence and
business demographic monitoring

GEOPUBLIC by inAtlas-INFORMA is a solution designed for Public Administrations to monitor the strengths, opportunities, and challenges of their territory compared to similar regions, provinces, or municipalities.

It enables the segmentation of business and socio-demographic data at macro and micro levels, tracking the business lifecycle and its impact on local economic activity.
GeoPublic offers flexible customization processes, allowing seamless integration of the contracting organization’s proprietary data.

MAIN BENEFITS

  • Monitors regional economic activity, including sector distribution, revenue, workforce, and risk levels at detailed geographic scales, enabling better resource allocation and strategic planning.
  • Supports decision-making with real-time data on business lifecycle (e.g., bankruptcy, closures), mortality rates, and new incorporations, aiding business support, financing, and risk management.
  • Provides supra-municipal governments access to business and freelancer data across municipalities to compare activity and identify growth opportunities and challenges.
  • Integrates industry-specific data from multiple sectors, offering a comprehensive view of market dynamics.
  • Facilitates the development of targeted policies and strategies based on accurate, up-to-date information.

Use cases for the public sector

Business Demographics Analysis

GeoPublic enables public administrations to monitor economic activity, identify territorial patterns of success or risk,
and track business and socio-demographic dynamics.

Economic Promotion:
  • Support for entrepreneurship with insights into the business ecosystem.
  • Real estate market analysis and detection of high-potential locations.
  • Assistance in municipal aid distribution and tracking the success of business attraction campaigns.
  • Identification of opportunities for infrastructure projects and urban development.
Statistical Area
  • Business demographics monitoring
  • Population analysis of residents, workers, and tourists by districts, neighborhoods and micro-areas.
  • Automated reports, heat maps, and quantitative/qualitative analyses on business life cycle, demographic trends, and the real estate market.

Discover your business demographics with GeoPublic by inAtlas-INFORMA.

Industrial areas

GeoPublic provides public administrations with precise, up-to-date information about industrial areas, which are essential for local governments in designing effective strategic plans and fostering economic development.

By identifying key industries, governments can support business growth, create jobs, and attract investment. This also aids in optimizing infrastructure, promoting environmental sustainability, and encouraging balanced urban expansion.

The importance of knowing the Industrial Areas in your region:
  • Knowing the industrial areas in your region is essential for promoting sustainable economic growth and ensuring strategic regional development. These areas often serve as hubs for manufacturing, logistics, and other key industries, which in turn contribute significantly to local employment and economic activity.
  • Understanding the dynamics of these zones enables governments, businesses, and investors to make informed decisions regarding infrastructure development, transportation planning, and resource allocation.
  • By identifying the industries concentrated in these areas, local authorities can tailor support programs, improve utility services, and create policies to attract further investment.
  •  Additionally, understanding industrial areas helps with urban planning, reducing the risk of congestion and environmental degradation while promoting balanced growth.

Furthermore, having up-to-date information about industrial zones allows local governments to monitor business activities, anticipate changes in demand for commercial real estate, and improve the overall competitiveness of the region. This knowledge ultimately fosters economic resilience, creating more opportunities for business growth and improving the quality of life for the region’s residents.

Discover with GeoPublic how your industrial areas operate, which companies are present, their annual revenue, and other relevant insights, crucial for the competitiveness of your region.

Retailers monitoring

GeoPublic enables public administrations to monitor economic activity, identify territorial patterns of success or risk, and track business and socio-demographic dynamics.

Open Commercial Areas (OCAs) in urban environments play a key role in generating economic activity and revitalizing city centers. These areas, which bring together shops, services, and leisure spaces in the same zone, are fundamental to creating a dynamic, attractive, and safe environment for residents and visitors.

Importance of OCAs:
  • Local economic boost: By concentrating a wide variety of shops and services, OCAs stimulate economic activity, encourage local consumption, and promote job creation within the community.
  • Urban center revitalization: OCAs contribute to the regeneration of city centers, preventing depopulation and the degradation of urban areas by turning them into hubs for commerce and leisure.
  • Attracting investment: By creating a favorable environment for businesses, OCAs attract new investments in both commerce and infrastructure, improving the quality of services available and increasing the value of the urban environment.
  • Mobility and accessibility: These areas encourage sustainable mobility and promote the use of public transport and other soft mobility options, improving accessibility while reducing environmental impact.
  • Safety and social cohesion: The concentration of activity in these areas fosters a safer environment, as the constant flow of people and infrastructure control enables better surveillance. Additionally, it promotes interaction among citizens, strengthening the sense of community.
  • Competitiveness of local commerce: OCAs allow small and medium-sized businesses to compete more effectively against large commercial chains, offering a closer, more personalized shopping experience in accessible and high-quality environments.

In summary, Open Commercial Areas are a fundamental axis for sustainable economic development, urban revitalization, and the creation of safer, more cohesive cities.

Tourism

Through GeoPublic, inAtlas offers regional governments and municipalities the ability to conduct an in-depth analysis of the tourism sector by:

  • Monitoring tourist spaces: accommodation, restaurants, tourist attractions, and tourist presence.
  • Supporting the design of strategies to redistribute tourist load.
  • Assisting city marketing campaigns.
  • Collecting data on Tourist Housing (VUTs) from major platforms.
VUT Monitoring – Tourist Housing

GeoPublic helps public administrations detect registered VUTs and distinguish them from illegal ones. It identifies which properties are listed on commercial platforms, whether they are registered, their type of listing, and the property owner and operator, whether an individual or a company, along with their contact details.

In addition to combating illegal VUT listings, GeoPublic monitors tourism’s impact on the region by gathering geolocated data on accommodations, bed counts, occupancy rates, restaurants, tourist attractions, and tourist presence or average daily spending. This data provides valuable insights for public administrations to assess tourist load, make informed decisions, and develop suitable strategies for their jurisdictions.

Purpose

Identify the real (unique) VUT listings an operator has across different platforms and provide URLs for duplicate listings.

Locate and distinguish between registered and unregistered properties to identify illegal listings.

Help identify property owners through cadastral records and operators via business databases, whether they are individuals or companies. Once identified, contact details can be provided to resolve issues with the registration or initiate legal proceedings for unregistered properties.

Request a demo of the platform and dynamic tourism reports.

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