BBDD SOCIODEMOGRÁFICAS
- Descrição: A base de dados (BBDD) de sociodemografia básica inclui a população e, dependendo da disponibilidade, dados sobre os lares, assim como a classificação da população por idade (grupos de idade de 15 anos: 0-14, 15-29, 30-44, 45-59, 60+) e gênero, além do número de pessoas desempregadas. A sociodemografia avançada inclui grupos de idade de 5 anos para classificar a população por idade.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| HH_T | Households: total number |
| HH_SIZE | Average household size |
| MALE | Population (Nighttime): males |
| FEMALE | Population (Nighttime): females |
| AGE_BASIC | Population (Nighttime) by 15-year agebands |
| AGE_BASIC_GENDER | Pupulation (Nigthtime) by 15-year agebands and gender |
| AGE_ADVANCED | Population (Nighttime) by 5-year agebands |
| AGE__ADVANCED_GENDER | Pupulation (Nigthtime) by 5-year agebands and gender |
| UNEMPL | Unemployed persons |
BBDD de População Diurna
- Descrição: A população diurna indica quantas pessoas estão presentes em uma área durante um dia útil ideal (de segunda a sexta-feira) entre 9h00 e 18h00. Isso se baseia em estatísticas oficiais sobre a população noturna registrada, pessoas empregadas de acordo com o seu local de residência e trabalho, estudantes de acordo com o seu local de residência e estudo; também inclui informações sobre o turismo tanto da população noturna quanto diurna.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| P_D | Daytime Population year average: total number |
BBDD de Lares por Quintis de Rendimento
- Descrição: A base de dados de lares por quintis de rendimento classifica os lares de acordo com os seguintes níveis de rendimento.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| HH_I1 | Households in 1st (lowest) Income Quintile, total |
| HH_I2 | Households in 2nd Income Quintile, total |
| HH_I3 | Households in 3rd Income Quintile, total |
| HH_I4 | Households in 4th Income Quintile, total |
| HH_I5 | Households in 5th Income Quintile, total |
BBDD de Poder Aquisitivo
- Descrição: A base de dados de poder aquisitivo descreve a renda disponível (renda líquida após impostos e contribuições para a seguridade social, incluindo pagamentos de transferências recebidas) da população noturna de uma determinada área.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| PP_MIO | Purchasing Power: million Euro |
| PP_PRM | Purchasing Power: per mill of country |
| PP_EURO | Purchasing Power: Euro per capita |
| PP_CI | Purchasing Power: index (country eq.100) |
BBDD de Tipo de Consumo
- Descrição: Os estilos de consumo descrevem dez tipos diferentes, homogêneos dentro de cada segmento, úteis para a segmentação de mercado e a identificação de grupos-alvo.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| AGE_T15PL | Population (Nighttime) by age: 15 years and above, total |
| TYPE_A | Consumer Styles, type A – high earning urban professionals: total |
| TYPE_B | Consumer Styles, type B – comfortably off empty nesters: total |
| TYPE_C | Consumer Styles, type C – modern and pragmatic over-50s: total |
| TYPE_D | Consumer Styles, type D – well informed modern consumers: total |
| TYPE_E | Consumer Styles, type E – affluent highly educated urban families: total |
| TYPE_F | Consumer Styles, type F – security-oriented seniors: total |
| TYPE_G | Consumer Styles, type G – orientation seeking lower and middle class consumers: total |
| TYPE_H | Consumer Styles, type H – younger lower and middle class consumers: total |
| TYPE_I | Consumer Styles, type I – modern younger families: total |
| TYPE_J | Consumer Styles, type J – low-income younger consumers: total |
| TYPE_A_P | Consumer Styles, type A – high earning urban professionals: percentage |
| TYPE_B_P | Consumer Styles, type B – comfortably off empty nesters: percentage |
| TYPE_C_P | Consumer Styles, type C – modern and pragmatic over-50s: percentage |
| TYPE_D_P | Consumer Styles, type D – well informed modern consumers: percentage |
| TYPE_E_P | Consumer Styles, type E – affluent highly educated urban families: percentage |
| TYPE_F_P | Consumer Styles, type F – security-oriented seniors: percentage |
| TYPE_G_P | Consumer Styles, type G – orientation seeking lower and middle class consumers: percentage |
| TYPE_H_P | Consumer Styles, type H – younger lower and middle class consumers: percentage |
| TYPE_I_P | Consumer Styles, type I – modern younger families: percentage |
| TYPE_J_P | Consumer Styles, type J – low-income younger consumers: percentage |
BBDD de Gasto do Consumidor
- Descrição: O gasto do consumidor por grupos de produtos quantifica os gastos totais dos consumidores em 20 diferentes grupos de produtos.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| CSP01_MIO | Consumer Spending – Food and non-alcoholic beverages: million Euro |
| CSP01_PRM | Consumer Spending – Food and non-alcoholic beverages: per mill of country |
| CSP01_EURO | Consumer Spending – Food and non-alcoholic beverages: Euro per capita |
| CSP01_CI | Consumer Spending – Food and non-alcoholic beverages: index (country eq. 100) |
| CSP02_MIO | Consumer Spending – Alcoholic beverages: million Euro |
| CSP02_PRM | Consumer Spending – Alcoholic beverages: per mill of country |
| CSP02_EURO | Consumer Spending – Alcoholic beverages: Euro per capita |
| CSP02_CI | Consumer Spending – Alcoholic beverages: index (country eq. 100) |
| CSP03_MIO | Consumer Spending – Tobacco: million Euro |
| CSP03_PRM | Consumer Spending – Tobacco: per mill of country |
| CSP03_EURO | Consumer Spending – Tobacco: Euro per capita |
| CSP03_CI | Consumer Spending – Tobacco: index (country eq. 100) |
| CSP04_MIO | Consumer Spending – Clothing: million Euro |
| CSP03_CI | Consumer Spending – Tobacco: index (country eq. 100) |
| CSP04_MIO | Consumer Spending – Clothing: million Euro |
| CSP04_PRM | Consumer Spending – Clothing: per mill of country |
| CSP04_EURO | Consumer Spending – Clothing: Euro per capita |
| CSP04_CI | Consumer Spending – Clothing: index (country eq. 100) |
| CSP05_MIO | Consumer Spending – Footwear: million Euro |
| CSP05_PRM | Consumer Spending – Footwear: per mill of country |
| CSP05_EURO | Consumer Spending – Footwear: Euro per capita |
| CSP05_CI | Consumer Spending – Footwear: index (country eq. 100) |
| CSP06_MIO | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : million Euro |
| CSP06_PRM | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : per mill of country |
| CSP06_EURO | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : Euro per capita |
| CSP06_CI | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : index (country eq. 100) |
| CSP07_MIO | Consumer Spending – Household textiles: million Euro |
| CSP07_PRM | Consumer Spending – Household textiles: per mill of country |
| CSP07_EURO | Consumer Spending – Household textiles: Euro per capita |
| CSP07_CI | Consumer Spending – Household textiles: index (country eq. 100) |
| CSP08_MIO | Consumer Spending – Household appliances: million Euro |
| CSP08_PRM | Consumer Spending – Household appliances: per mill of country |
| CSP08_EURO | Consumer Spending – Household appliances: Euro per capita |
| CSP08_CI | Consumer Spending – Household appliances: index (country eq. 100) |
| CSP09_MIO | Consumer Spending – Glassware, tableware and household utensils: million Euro |
| CSP09_PRM | Consumer Spending – Glassware, tableware and household utensils: per mill of country |
| CSP09_EURO | Consumer Spending – Glassware, tableware and household utensils: Euro per capita |
| CSP09_CI | Consumer Spending – Glassware, tableware and household utensils: index (country eq. 100) |
| CSP10_MIO | Consumer Spending – Tools and equipment for house and garden: million Euro |
| CSP10_PRM | Consumer Spending – Tools and equipment for house and garden: per mill of country |
| CSP10_EURO | Consumer Spending – Tools and equipment for house and garden: Euro per capita |
| CSP10_CI | Consumer Spending – Tools and equipment for house and garden: index (country eq. 100) |
| CSP11_MIO | Consumer Spending – Routine household maintenance: million Euro |
| CSP11_PRM | Consumer Spending – Routine household maintenance: per mill of country |
| CSP11_EURO | Consumer Spending – Routine household maintenance: Euro per capita |
| CSP11_CI | Consumer Spending – Routine household maintenance: index (country eq. 100) |
| CSP12_MIO | Consumer Spending – Medical products, appliances and equipment: million Euro |
| CSP12_PRM | Consumer Spending – Medical products, appliances and equipment: per mill of country |
| CSP12_EURO | Consumer Spending – Medical products, appliances and equipment: Euro per capita |
| CSP12_CI | Consumer Spending – Medical products, appliances and equipment: index (country eq. 100) |
| CSP13_MIO | Consumer Spending – Consumer electronics, photographic and IT equipment: million Euro |
| CSP13_PRM | Consumer Spending – Consumer electronics, photographic and IT equipment: per mill of country |
| CSP13_EURO | Consumer Spending – Consumer electronics, photographic and IT equipment: Euro per capita |
| CSP13_CI | Consumer Spending – Consumer electronics, photographic and IT equipment: index (country eq. 100) |
| CSP14_MIO | Consumer Spending – Durables for recreation and culture: million Euro |
| CSP14_PRM | Consumer Spending – Durables for recreation and culture: per mill of country |
| CSP14_EURO | Consumer Spending – Durables for recreation and culture: Euro per capita |
| CSP14_CI | Consumer Spending – Durables for recreation and culture: index (country eq. 100) |
| CSP15_MIO | Consumer Spending – Toys and games, hobby, sport, garden, pets: million Euro |
| CSP15_PRM | Consumer Spending – Toys and games, hobby, sport, garden, pets: per mill of country |
| CSP15_EURO | Consumer Spending – Toys and games, hobby, sport, garden, pets: Euro per capita |
| CSP15_CI | Consumer Spending – Toys and games, hobby, sport, garden, pets: index (country eq. 100) |
| CSP16_MIO | Consumer Spending – Recreational and cultural services: million Euro |
| CSP16_PRM | Consumer Spending – Recreational and cultural services: per mill of country |
| CSP16_EURO | Consumer Spending – Recreational and cultural services: Euro per capita |
| CSP16_CI | Consumer Spending – Recreational and cultural services: index (country eq. 100) |
| CSP17_MIO | Consumer Spending – Newspapers, books and stationery: million Euro |
| CSP17_PRM | Consumer Spending – Newspapers, books and stationery: per mill of country |
| CSP17_EURO | Consumer Spending – Newspapers, books and stationery: Euro per capita |
| CSP17_CI | Consumer Spending – Newspapers, books and stationery: index (country eq. 100) |
| CSP18_MIO | Consumer Spending – Catering services: million Euro |
| CSP18_PRM | Consumer Spending – Catering services: per mill of country |
| CSP18_EURO | Consumer Spending – Catering services: Euro per capita |
| CSP18_CI | Consumer Spending – Catering services: index (country eq. 100) |
| CSP19_MIO | Consumer Spending – Personal care: million Euro |
| CSP19_PRM | Consumer Spending – Personal care: per mill of country |
| CSP19_EURO | Consumer Spending – Personal care: Euro per capita |
| CSP19_CI | Consumer Spending – Personal care: index (country eq. 100) |
| CSP20_MIO | Consumer Spending – Jewellery, clocks, watches and other personal effects: million Euro |
| CSP20_PRM | Consumer Spending – Jewellery, clocks, watches and other personal effects: per mill of country |
| CPS20_EURO | Consumer Spending – Jewellery, clocks, watches and other personal effects: index (country eq. 100) |
BBDD de Gasto em Varejo, Volume de Negócio e Centralidade
- Descrição:
– Gasto em Varejo: Proporção do poder aquisitivo de uma determinada área disponível para gastar em varejo.
– Volume de Negócio em Varejo / Vendas no Ponto de Venda (POS): Mede o volume de negócios do comércio varejista local.
Centralidade em Varejo: Relação entre o volume de negócios em varejo (índice per capita ou por mil) e o gasto em varejo (índice per capita ou por mil), multiplicado por 100. - Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| RS_MIO | Retail Spending: million Euro |
| RS_PRM | Retail Spending: per mill of country |
| RS_EURO | Retail Spending: Euro per capita |
| RS_CI | Retail Spending: index (country eq.100) |
| RT_MIO | Retail Turnover: million Euro |
| RT_PRM | Retail Turnover: per mill of country |
| RT_EURO | Retail Turnover: Euro per capita |
| RT_CI | Retail Turnover: index (country eq.100) |
| CENTRA | Retail Centrality: index (country eq.100) |
BBDD de Afinidade por Compras Online
- Descrição: A afinidade por compras online mede a inclinação da população noturna (maiores de 15 anos) em uma determinada área para realizar compras online. Os resultados são apresentados como um índice de afinidade por área, baseado na média nacional (país = 100).
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| AGE_T15PL | Population (Nighttime) by age: 15 years and above, total |
| AFFIN_ONL | Online-Shopping-Affinity: index (country eq. 100) |
Base de Dados de Estado Civil
- Descrição: Socio-demografia ampliada com classificação por estado civil.
- Escopo territorial: Global. 190 países.
- Escalas: Microáreas-seção censal, códigos postais, municípios, províncias, regiões.
- Fontes: Michael Bauer International (MBI)
- Frequência de atualização: Anual
- Cobertura: A cobertura a nível nacional varia conforme o país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| MA_1 | Marital Status: single |
| MA_2 | Marital Status: married |
| MA_3 | Marital Status: divorced |
| MA_4 | Marital Status: widowed |