BBDD SOCIODEMOGRÁFICAS
- Descripción: La base de datos (BBDD) de sociodemografía básica incluye la población y, dependiendo de la disponibilidad, datos sobre hogares, así como la clasificación de la población por edad (grupos de edad de 15 años: 0-14, 15-29, 30-44, 45-59, 60+) y género, además del número de personas desempleadas. La sociodemografía avanzada incluye grupos de edad de 5 años para clasificar la población por edad.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| HH_T | Households: total number |
| HH_SIZE | Average household size |
| MALE | Population (Nighttime): males |
| FEMALE | Population (Nighttime): females |
| AGE_BASIC | Population (Nighttime) by 15-year agebands |
| AGE_BASIC_GENDER | Pupulation (Nigthtime) by 15-year agebands and gender |
| AGE_ADVANCED | Population (Nighttime) by 5-year agebands |
| AGE__ADVANCED_GENDER | Pupulation (Nigthtime) by 5-year agebands and gender |
| UNEMPL | Unemployed persons |
DDBB de Población Diurna
- Descripción: La población diurna indica cuántas personas están presentes en una zona durante un día laboral ideal (de lunes a viernes) entre las 9:00 a. m. y las 6:00 p. m. Esto se basa en estadísticas oficiales sobre la población nocturna registrada, personas empleadas según su lugar de residencia y trabajo, estudiantes según su lugar de residencia y estudio; también se incluye información sobre turismo tanto de la población nocturna como diurna.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| P_D | Daytime Population year average: total number |
BBDD de Hogares por Quintiles de Ingresos
- Descripción: La base de datos de hogares por quintiles de ingresos clasifica a los hogares según los siguientes niveles de ingresos:
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| HH_I1 | Households in 1st (lowest) Income Quintile, total |
| HH_I2 | Households in 2nd Income Quintile, total |
| HH_I3 | Households in 3rd Income Quintile, total |
| HH_I4 | Households in 4th Income Quintile, total |
| HH_I5 | Households in 5th Income Quintile, total |
BBDD de Poder Adquisitivo
- Descripción: La base de datos de poder adquisitivo describe los ingresos disponibles (ingresos netos después de impuestos y contribuciones a la seguridad social, incluyendo pagos de transferencias recibidos) de la población nocturna de una determinada área.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| PP_MIO | Purchasing Power: million Euro |
| PP_PRM | Purchasing Power: per mill of country |
| PP_EURO | Purchasing Power: Euro per capita |
| PP_CI | Purchasing Power: index (country eq.100) |
BBDD de Tipo de Consumo
- Descripción: Los estilos de consumo describen diez tipos diferentes, homogéneos dentro de cada segmento, útiles para la segmentación de mercado y la identificación de grupos objetivo.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| AGE_T15PL | Population (Nighttime) by age: 15 years and above, total |
| TYPE_A | Consumer Styles, type A – high earning urban professionals: total |
| TYPE_B | Consumer Styles, type B – comfortably off empty nesters: total |
| TYPE_C | Consumer Styles, type C – modern and pragmatic over-50s: total |
| TYPE_D | Consumer Styles, type D – well informed modern consumers: total |
| TYPE_E | Consumer Styles, type E – affluent highly educated urban families: total |
| TYPE_F | Consumer Styles, type F – security-oriented seniors: total |
| TYPE_G | Consumer Styles, type G – orientation seeking lower and middle class consumers: total |
| TYPE_H | Consumer Styles, type H – younger lower and middle class consumers: total |
| TYPE_I | Consumer Styles, type I – modern younger families: total |
| TYPE_J | Consumer Styles, type J – low-income younger consumers: total |
| TYPE_A_P | Consumer Styles, type A – high earning urban professionals: percentage |
| TYPE_B_P | Consumer Styles, type B – comfortably off empty nesters: percentage |
| TYPE_C_P | Consumer Styles, type C – modern and pragmatic over-50s: percentage |
| TYPE_D_P | Consumer Styles, type D – well informed modern consumers: percentage |
| TYPE_E_P | Consumer Styles, type E – affluent highly educated urban families: percentage |
| TYPE_F_P | Consumer Styles, type F – security-oriented seniors: percentage |
| TYPE_G_P | Consumer Styles, type G – orientation seeking lower and middle class consumers: percentage |
| TYPE_H_P | Consumer Styles, type H – younger lower and middle class consumers: percentage |
| TYPE_I_P | Consumer Styles, type I – modern younger families: percentage |
| TYPE_J_P | Consumer Styles, type J – low-income younger consumers: percentage |
BBDD de Gasto del Consumidor
- Descripción: El gasto del consumidor por grupos de productos cuantifica los gastos totales de los consumidores en 20 diferentes grupos de productos.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| CSP01_MIO | Consumer Spending – Food and non-alcoholic beverages: million Euro |
| CSP01_PRM | Consumer Spending – Food and non-alcoholic beverages: per mill of country |
| CSP01_EURO | Consumer Spending – Food and non-alcoholic beverages: Euro per capita |
| CSP01_CI | Consumer Spending – Food and non-alcoholic beverages: index (country eq. 100) |
| CSP02_MIO | Consumer Spending – Alcoholic beverages: million Euro |
| CSP02_PRM | Consumer Spending – Alcoholic beverages: per mill of country |
| CSP02_EURO | Consumer Spending – Alcoholic beverages: Euro per capita |
| CSP02_CI | Consumer Spending – Alcoholic beverages: index (country eq. 100) |
| CSP03_MIO | Consumer Spending – Tobacco: million Euro |
| CSP03_PRM | Consumer Spending – Tobacco: per mill of country |
| CSP03_EURO | Consumer Spending – Tobacco: Euro per capita |
| CSP03_CI | Consumer Spending – Tobacco: index (country eq. 100) |
| CSP04_MIO | Consumer Spending – Clothing: million Euro |
| CSP03_CI | Consumer Spending – Tobacco: index (country eq. 100) |
| CSP04_MIO | Consumer Spending – Clothing: million Euro |
| CSP04_PRM | Consumer Spending – Clothing: per mill of country |
| CSP04_EURO | Consumer Spending – Clothing: Euro per capita |
| CSP04_CI | Consumer Spending – Clothing: index (country eq. 100) |
| CSP05_MIO | Consumer Spending – Footwear: million Euro |
| CSP05_PRM | Consumer Spending – Footwear: per mill of country |
| CSP05_EURO | Consumer Spending – Footwear: Euro per capita |
| CSP05_CI | Consumer Spending – Footwear: index (country eq. 100) |
| CSP06_MIO | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : million Euro |
| CSP06_PRM | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : per mill of country |
| CSP06_EURO | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : Euro per capita |
| CSP06_CI | Consumer Spending – Furniture and furnishings, carpets and other floor coverings : index (country eq. 100) |
| CSP07_MIO | Consumer Spending – Household textiles: million Euro |
| CSP07_PRM | Consumer Spending – Household textiles: per mill of country |
| CSP07_EURO | Consumer Spending – Household textiles: Euro per capita |
| CSP07_CI | Consumer Spending – Household textiles: index (country eq. 100) |
| CSP08_MIO | Consumer Spending – Household appliances: million Euro |
| CSP08_PRM | Consumer Spending – Household appliances: per mill of country |
| CSP08_EURO | Consumer Spending – Household appliances: Euro per capita |
| CSP08_CI | Consumer Spending – Household appliances: index (country eq. 100) |
| CSP09_MIO | Consumer Spending – Glassware, tableware and household utensils: million Euro |
| CSP09_PRM | Consumer Spending – Glassware, tableware and household utensils: per mill of country |
| CSP09_EURO | Consumer Spending – Glassware, tableware and household utensils: Euro per capita |
| CSP09_CI | Consumer Spending – Glassware, tableware and household utensils: index (country eq. 100) |
| CSP10_MIO | Consumer Spending – Tools and equipment for house and garden: million Euro |
| CSP10_PRM | Consumer Spending – Tools and equipment for house and garden: per mill of country |
| CSP10_EURO | Consumer Spending – Tools and equipment for house and garden: Euro per capita |
| CSP10_CI | Consumer Spending – Tools and equipment for house and garden: index (country eq. 100) |
| CSP11_MIO | Consumer Spending – Routine household maintenance: million Euro |
| CSP11_PRM | Consumer Spending – Routine household maintenance: per mill of country |
| CSP11_EURO | Consumer Spending – Routine household maintenance: Euro per capita |
| CSP11_CI | Consumer Spending – Routine household maintenance: index (country eq. 100) |
| CSP12_MIO | Consumer Spending – Medical products, appliances and equipment: million Euro |
| CSP12_PRM | Consumer Spending – Medical products, appliances and equipment: per mill of country |
| CSP12_EURO | Consumer Spending – Medical products, appliances and equipment: Euro per capita |
| CSP12_CI | Consumer Spending – Medical products, appliances and equipment: index (country eq. 100) |
| CSP13_MIO | Consumer Spending – Consumer electronics, photographic and IT equipment: million Euro |
| CSP13_PRM | Consumer Spending – Consumer electronics, photographic and IT equipment: per mill of country |
| CSP13_EURO | Consumer Spending – Consumer electronics, photographic and IT equipment: Euro per capita |
| CSP13_CI | Consumer Spending – Consumer electronics, photographic and IT equipment: index (country eq. 100) |
| CSP14_MIO | Consumer Spending – Durables for recreation and culture: million Euro |
| CSP14_PRM | Consumer Spending – Durables for recreation and culture: per mill of country |
| CSP14_EURO | Consumer Spending – Durables for recreation and culture: Euro per capita |
| CSP14_CI | Consumer Spending – Durables for recreation and culture: index (country eq. 100) |
| CSP15_MIO | Consumer Spending – Toys and games, hobby, sport, garden, pets: million Euro |
| CSP15_PRM | Consumer Spending – Toys and games, hobby, sport, garden, pets: per mill of country |
| CSP15_EURO | Consumer Spending – Toys and games, hobby, sport, garden, pets: Euro per capita |
| CSP15_CI | Consumer Spending – Toys and games, hobby, sport, garden, pets: index (country eq. 100) |
| CSP16_MIO | Consumer Spending – Recreational and cultural services: million Euro |
| CSP16_PRM | Consumer Spending – Recreational and cultural services: per mill of country |
| CSP16_EURO | Consumer Spending – Recreational and cultural services: Euro per capita |
| CSP16_CI | Consumer Spending – Recreational and cultural services: index (country eq. 100) |
| CSP17_MIO | Consumer Spending – Newspapers, books and stationery: million Euro |
| CSP17_PRM | Consumer Spending – Newspapers, books and stationery: per mill of country |
| CSP17_EURO | Consumer Spending – Newspapers, books and stationery: Euro per capita |
| CSP17_CI | Consumer Spending – Newspapers, books and stationery: index (country eq. 100) |
| CSP18_MIO | Consumer Spending – Catering services: million Euro |
| CSP18_PRM | Consumer Spending – Catering services: per mill of country |
| CSP18_EURO | Consumer Spending – Catering services: Euro per capita |
| CSP18_CI | Consumer Spending – Catering services: index (country eq. 100) |
| CSP19_MIO | Consumer Spending – Personal care: million Euro |
| CSP19_PRM | Consumer Spending – Personal care: per mill of country |
| CSP19_EURO | Consumer Spending – Personal care: Euro per capita |
| CSP19_CI | Consumer Spending – Personal care: index (country eq. 100) |
| CSP20_MIO | Consumer Spending – Jewellery, clocks, watches and other personal effects: million Euro |
| CSP20_PRM | Consumer Spending – Jewellery, clocks, watches and other personal effects: per mill of country |
| CPS20_EURO | Consumer Spending – Jewellery, clocks, watches and other personal effects: index (country eq. 100) |
BBDD de Gasto en Retail, Volumen de Negocio y Centralidad
- Descripción:
– Gasto en Retail: Proporción del poder adquisitivo de la de una determinada área disponible para gastar en retail.
– Volumen de Negocio en Retail / Ventas en Punto de Venta (POS): Mide el volumen de negocio del comercio minorista local.
– Centralidad en Retail: Relación entre el volumen de negocio en retail (índice per cápita o por mil) y el gasto en retail (índice per cápita o por mil), multiplicado por 100. - Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| RS_MIO | Retail Spending: million Euro |
| RS_PRM | Retail Spending: per mill of country |
| RS_EURO | Retail Spending: Euro per capita |
| RS_CI | Retail Spending: index (country eq.100) |
| RT_MIO | Retail Turnover: million Euro |
| RT_PRM | Retail Turnover: per mill of country |
| RT_EURO | Retail Turnover: Euro per capita |
| RT_CI | Retail Turnover: index (country eq.100) |
| CENTRA | Retail Centrality: index (country eq.100) |
BBDD de Afinidad de Compras Online
- Descripción: La afinidad por las compras online mide la inclinación de la población nocturna (mayores de 15 años) en una determinada área para realizar compras online. Los resultados se presentan como un índice de afinidad por área, basado en el promedio nacional (país=100).
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| AGE_T15PL | Population (Nighttime) by age: 15 years and above, total |
| AFFIN_ONL | Online-Shopping-Affinity: index (country eq. 100) |
Base de Datos de Estado Civil
- Descripción: Socio-demografía ampliada con clasificación por estado civil.
- Alcance territorial: Global. 190 Paises.
- Escalas: Microáreas-sección censal, códigos postales, municipios, provincias, regiones.
- Fuentes: Michael Bauer International (MBI)
- Frecuencia de actualización: Anual
- Cobertura: La cobertura a nivel nacional varía según el país específico.
| VARIABLE | DESCRIPTION |
| CTRYCODE | Two digit country code by ISO 3166 |
| ADMINCODE / POSTCODE / MICROCODE | Administrative code / Postal code / Micro-code |
| NAME | Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level |
| P_T | Population (Nighttime) year average: total number |
| P_PRM | Population (Nighttime) year average: per mill of country |
| MA_1 | Marital Status: single |
| MA_2 | Marital Status: married |
| MA_3 | Marital Status: divorced |
| MA_4 | Marital Status: widowed |