What is data analytics in inAtlas?

We can help your business with our Data Science Consulting Services: Normalization and Geocoding Database Enrichment Database Sales Predictive Analytics and Location Analytics Reports

How is data analytics used in business?

Data analysis can help companies better understand their customers, evaluate their ad campaigns, personalize content, create content strategies and develop products.

How Big Data analytics can impact business results?

Hope you have understood the role big data analytics plays for businesses. Now let’s specify particular advantages: 1. Costs reduction and time saving. Big data analytics enables data-driven business decisions, which means resources are not spent on redundant activities and redistributed to serve business goals instead. 2. All this leads to increased efficiency and consequently, increased profitability. 3. Building products and services tailored to customer needs. Big data analytics provides companies with priceless insights on what their clients want and need. This facilitates developing products that satisfy those needs. 4. Understanding the market Information extracted from big data helps businesses to better understand the market, current trends, products / features that are in demand, etc. To cut a long story short, big data analytics is a treasure trove for companies. By implementing and utilizing a big data analytics solution, you gain a competitive advantage for your business.

DATA ANALYTICS

Normalization and geocoding (x.y)
Enrichment of your databases
Data acquisition
Location analysis
Customized reports

Feed your company with continuously
updated qualitative information

Data analytics services, analytical models and sectoral data in Spain

Normalization processes by automatic recognition of addresses through multiple iterations with street maps, cadastres, transport networks, national statistics institutes, geographic institutes in each country.

Assignment of geographic coordinates using two geocoding services (Google and Nokia)

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Enrichment of B2B clients through tax IDs with economic and financial data of every company around the world, for the acquisition of business intelligence.
Source: Dun&Bradstreet.

Enrichment of B2C clients through anonymized addresses with socio-economic data about income, purchasing power, age range, level of study, among others.
Source: MBI – Michael Bauer International.

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Data analytics services for commercial prospecting strategies in Spain

MARKETS

– Mercado B2B – Marketing: Daily updated marketing data. Companies and freelancers..
– Mercado B2C – Resident Population: Socio-demographic data of houshlods + “Floating” Population: workers, students and toursts. Daily presence and flows monitoring.

RETAILS AND TOURISM

– Footfall: Pedestrian mobility and count of people who pass in front of every address.
– Tourism: Geolocated tourist accommodation. Beds number, occupancy rate, etc.
– Retails: Brands & Commercial Center

REAL ESTATE

– Cadastre: Enriched databases of plots, buildings and constructions.
– Inmobiliaria: Geolocated housing and premises for rent and sale. Use, m2 and price.
– VUT: Census of Housing for Tourist Use

INDUSTRIAL ESTATES

– Industrial Areas: Classification of type of polygons, companiesand, billing.

BANKS AND INSURANCE

– Financial Entities: Locations of the offices of banks and entities
– Insurance market: Opportunity databases for insurance sales

ENERGY

– Energy: Sector Electric substations and land for renewable energy installations, high consumption companies.
– Oil Sector: Geolocated gas stations. Prices and brands.

SCHOOLS

– Educational centers: Geolocated educational institutions.

HEALTH CENTERS

– Health centers: Public and private centers by specialties..

ENVIRONMENT AND SUSTAINABILITY

– Sustainability Indicators: Environmental sustainability rates in cities.

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On demand reports with customized indicators that fit perfectly with your requirements:

Benckmarking among multiple areas to compare market shares and potential growth
Dynamic reports, daily updated about conversion rate between potential market available and new customers adquisitions
Automatic best locations reports for franchisees, generated through the selection of variables to be fullfilled
Real Estate reports on the average prices trends by selected areas

And many more…

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DATA ANALYTICS

NORMALIZATION and GEOCODING

DATA ENRICHMENT

DATA ADQUISITION

AUTOMATIC REPORTS

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