Competitive Intelligence is the set of methods and tools for the collection, analysis, storage and dissemination of information on products, customers, competitors, markets, and any other factor that may be relevant in making the best business decisions, enabling the individual or organization to enhance their capacity to compete and position themselves in their environment.
inAtlas provides tools for generating analyses of companies’ competitiveness through the interpretation of maps of:
- Relationships with local territorial at the level of infrastructure, connectivity and quality of services / COMPANY-AREA
- Relationships with competitors, suppliers, prescribers and complementary businesses / COMPANY-COMPANIES
- Relationships with highly qualified human resources available in the immediate environment / COMPANY-TALENT
- Relationships with actual and potential markets / COMPANY-MARKET
It also allows the end user to see the map of the opinions, pictures and videos posted by network users in relation to places, services, facilities and products, among others, available on Web 2.0 and the social networks.
Territorial competitiveness: How do territories compete?
- The construction of a better environment in which to do business and invest
- The consolidation of strategies of social cohesion
- The importance of location and spatial organizational aspects of competitiveness
(Main issues addressed in the agenda of international competitiveness. Center for International Competitiveness)
We are witnessing the emergence of a “new economy of competitiveness” associated with transitions of different types and magnitudes.
The principal transitions are:
- From macroeconomic policies to microeconomic policies, with the recognition that the new drivers of economic growth are located at sub-national levels (regions, cities, towns);
- From a concern with current productivity to the valuation of innovation as the basis for solid growth in productivity;
- From the economy as a whole as the unit of analysis to a focus on clusters (groups of interrelated specialized activities, often geographically localised);
- From the consideration of the success of the company on the strength of its internal resources to the valuation of external sources, recognising location as a key factor in increased capability;
- From the separation of economic and social policies to their effective integration;
- From the national to the regional and local level as the scale of analysis and political intervention.
Authors referenced: Michael Porter, Martir Roy, Roberto Camagni, Paul Krugman, Neil Brenner, Nick Leon, Richard Florida.