Big data and trends consumering

Build your own Data Warehouse and work with new consumption patterns, no longer defined by ‘traditional’ demographic segments.

Need

Sociodemographic data are increasingly becoming insufficient or just too reductive to describe more complex and demanding target consumers.

Solution

inAtlas has developed a comprehensive solution for locating consumers and their preferences, based on geolocalized analysis of their social network activity, (Twitter). Through new profiles and consumption habits, inAtlas maps patterns of a Post-Demography, worldwide.

What is it for?

  • Disegn Marketing Strategies and Campaigns
  • Identify customers’ patterns and dynamics over time and spaces
  • Provide Analytics for advertisers and event organizers
  • Map the popularity of a brand

Customers

  • Advertising
  • Retail Chains
  • Distribution
  • Utilities
  • Telecom

How it works

step1-w

Data Mining

Work with us to define a customized pool of sources from which you need to extract data (daily, weekly, monthly frequencies) and build your Data Warehouse, with continuous updates.
step2-w

Analytics

Improve the intelligence and the analytics processes on refreshed information, to make faster and better informed business decisions.
step3-w

New Consumer Profiles

Discover new consumer profiles based on social network activity and check what they like and where they are according to the time of day, over the period of a week, month and even a year.

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